As 2018 came to an end, one clear topic headlined tech news more than any other. It wasn’t AI, IoT or blockchain. It was data privacy. The year was filled with revelations about privacy, security and cyber warfare. As 2019 unfolds, enterprises looking to take advantage of the agility, elasticity and scalability of the public cloud, must make data privacy a priority. According to IDG, data privacy will continue to be a priority for organizations . Gartner puts Data Privacy and Ethics as a top strategic technology trend for 2019. 
As the year went by, the geopolitical map heated up and the need to geographically isolate and protect data became apparent. Consequently, CIOs made data privacy high on their lists. In 2018, we saw companies endure lawsuits, congressional hearings and investigative reports, all centering around unauthorized access of customers’ data. Governments started regulating users’ data with new legislations, from GDPR in the EU, CCPA in California, to a rapidly increasing list of countries and regions like Australia and the Middle East, where data localization and data sovereignty are of high importance. All of this was particularly problematic for enterprises taking advantage of new deployment models and hosting their data outside of their own data-centers, as their own customers’ data could subsequently be jeopardized. Making them the next company in the hot seat. This problem, is exactly what we are solving with SAP Data Custodian.
Data Custodian is helping customers looking to deploy SAP applications in public cloud, yet worried about this type of issues. It is an easy to setup multi-cloud SaaS application, giving customers real time insight to their privacy status regardless of what public cloud they use for their SAP applications Yet, insight on its own is not enough. Data Custodian gives customers the control to act on this insight. SAP customers deploying these applications on Public Cloud now have control over their sensitive data, vulnerabilities and threats. This visibility comes from the top-down; giving users application-level insight all the way down to the (3rd party provided) infrastructure running these applications. All through business context SAP application owners are used to. This end-to-end governance helps with regulatory compliance using customized policies. Come end of the quarter, audit reporting is easier, faster and subsequently cheaper.
If you think 2018 was a tough year for data privacy, 2019 might turn out to be even worse. As the new year rolls in, enterprises will continue to be more concerned with about the security of their data, and governments taking aggressive actions to regulate it. As customers want to leverage hyperscalers like Microsoft Azure, Google Cloud and Amazon Web Service, Data Custodian is here to ensure enterprise data stays secure. SAP’s ecosystem also includes many cloud solutions such as SuccessFactors, HEC, and SAP Cloud Platform and our goal is to bring the whole ecosystem together from a security and transparency standpoint, so customers can take advantage of the public cloud without losing the confidence or insight they are used to.
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